About the studio

Matthew McGuire.

A one-person web studio. By design.

I design and build modern, brand-coherent websites for small businesses across Canada and the US, trades and contractors, clinics, shops, studios, consultants, and professional services. No agency overhead, no junior handoffs, no offshore production. Just one person, working directly with the businesses I build for, from the first preview to the day the site goes live.

Discipline

Web design & developmentStrategy · brand · code · deploy

Training

Computer ScienceDegree · NAIT · Edmonton, Alberta

Based

EdmontonWorking with businesses across Canada and the US

Availability

Currently openTwo-to-three-week engagements

Portrait of Matthew McGuire

I’m a web designer and developer working out of Edmonton, Alberta. I trained in Computer Science at NAIT, the formal engineering side of the discipline, not a self-taught crash course, and I’ve been building websites and digital products full-time since. The studio is what I do, every day. Not a side project, not a second income stream. Web is the work.

I started this studio because most web work for small businesses gets routed through the same broken path. An agency or freelance shop takes the brief, hands the brand to one person, the design to another, the build to a third, the launch to a fourth. By the time the site is live, the original intent has been smoothed flat by four layers of telephone. The business gets a competent template that could belong to anyone. The work that made the business worth hiring, the judgment, the precision, the care, never makes it into the website that’s supposed to represent it.

That’s the gap I built this studio to close. I work directly with each business I build for. There is no project manager between us, no rotating cast, no offshore handoff. I do the strategy, the brand, the typography, the layout, the copy polish, the build, and the deploy, the whole pass, one head. When something looks right, it’s because one person made every call. When something needs to change, there’s one inbox to write to.

The point isn’t that one-person is romantic. It’s that the work gets better when the same person who chose the typeface also writes the contact form copy. Decisions stack on each other. Details that would die in a handoff, the spacing of a dash, the weight of a section rule, the cadence of a bio paragraph, are the quiet things that separate a designed site from a templated one. They only survive when nobody’s passing the work along.

I work in focused stretches, two to three weeks per build. Most engagements start with a working preview I’ve already put together, your business’s actual site, refined and ready to look at. From there it’s a fixed scope, a service agreement, two rounds of revisions, and a launch date. The subscription is $0 down, $75 a month all-inclusive: design, hosting, edits, security, support, 12-month minimum, then month-to-month indefinitely. The trade is honest: it’s a subscription, not a buyout, and the site comes down if it ends. No discovery calls, no Figma mockups, no pitch decks. You see real working pages and decide.

The businesses I build for tend to be doing serious work for customers who don’t cut corners, trades, clinics, shops, studios, and professional services. Their websites should signal what their work actually is: precise, careful, current, never showy. That’s the brief I keep coming back to. If that sounds like your business, get in touch.

The stack

Modern tools, no flash.

The toolkit is current, the choices are deliberate, and nothing is on the page because it’s trendy. What ends up in your site is what serves it, not what looks good on a résumé.

Frontend React, Next.js, TypeScript, Tailwind CSS
Static & CMS Hand-built HTML/CSS, Astro, custom Shopify themes
Design Figma, custom design systems, typography-led brand work
Hosting & deploy Netlify, Vercel, Cloudflare, zero-downtime launches
Performance Lighthouse-tuned, sub-second loads, accessibility-first
Boundaries

What I don’t do.

The shape of the studio is set by what it doesn’t do as much as what it does. Six things I’ve deliberately left out, and why each one is on the cutting-room floor.

No. 01

Discovery calls.

The default first contact in this industry is a forty-minute call to “learn about your business.” I’d rather spend that time looking at your existing site, your competitors, and your actual work, then send you a real preview to react to. Async over email, not synchronous over Zoom.

No. 02

Figma mockups.

Mockups always look better than the site that ships from them. I’d rather show you a working build, real type, real responsive behaviour, real load times, than a picture of a website that nobody will ever actually use.

No. 03

Offshore handoffs.

The same person who designs the page writes the CSS that ships it. No subcontractors, no global production line, no five-day round-trip on a small change. Slower in theory, faster in practice.

No. 04

Long retainer lock-ins.

The subscription is $0 down, $75 a month, all-inclusive: design, hosting, edits, support. 12-month minimum, then month-to-month indefinitely; cancel after 12 months with 30 days’ notice and the site comes down at the end of the notice period. You keep your domain and anything you provided. The site itself is part of the subscription, that’s the trade for $0 down, and it’s spelled out clearly in the agreement.

No. 05

Surprise bills.

Fixed scope, $0 down to sign, $75 per month from launch, that’s the only invoice, and it covers everything ongoing. If something falls outside the scope, I’ll quote it before doing it. No clock running in the background, no “account-management hours.”

No. 06

Vague timelines.

Two to three weeks from signed scope to launch is the standard cadence. If a build will run longer because the scope is larger, you’ll know before signing, not the week before launch.

The web should look like the businesses behind it, not the other way around.”
The brief, every time
Take the next step

Let’s see what your business could look like.

Send me a few sentences about your business and what you need. I’ll come back with thoughts, a rough scope, and often a working preview within a few days.