How I work

See it first. Then decide.

Most engagements start with a working preview I’ve already built, your business’s actual site, refined and ready to look at. No discovery calls, no Figma mockups, no commitment until you’ve seen what’s possible.

The reason most small-business websites end up looking the same is the way they’re sold. You take a discovery call, you fill out a brief, an account manager pitches a deck, you sign a statement of work, and three months later something competent and forgettable goes live. Every step is a chance for the business’s actual identity to get smoothed flat.

I run the engagement backwards. Before there’s a contract, there’s a working preview, your business’s real name, real services, real copy polished from your existing pages, on a real working build. You see exactly what your site could look like, in your browser, before you decide anything.

That changes every conversation that follows. The brief writes itself. The scope is grounded in something real, not a guess. And by the time you’re reviewing the final build, you’ve already seen three rounds of the work. No discovery calls. No pitch decks. No commitment until you’ve seen what’s possible.

The three stages

From preview to launch.

Every engagement runs the same arc. The preview comes first. The scope is fixed. The build is one head, end to end. Two-to-three weeks from kickoff to launch is typical.

01 · Days 01–05

Preview & quote

Working preview · Fixed scope · $0 down to sign

You see a working preview of your business’s site, real brand, real content polished from your existing copy, real working build, deployed to a private URL. If it’s a fit, I send a fixed scope and a service agreement. Sign and return, no money changes hands until launch. No pressure, no presentations, no calls.

Working preview built up front
Real copy, polished from your pages
Fixed scope & agreement
$0 down to sign

02 · Days 05–14

Build & refine

Two revision rounds · Real working pages

From the preview, I refine into the final site, tightening copy, expanding pages, dialing in typography and palette around your business’s identity. Two rounds of revisions baked into scope. You see real working pages, not Figma mockups, on every pass.

Two rounds of revisions
Custom typography & palette
Real working pages every pass
One inbox, one designer

03 · Days 14–21

Launch & maintain

Deploy · $75/mo begins · 12-month term

Domain, hosting, SSL, analytics, contact-form wiring, search-engine submission. Your $75/month subscription begins on launch day, that’s the only invoice, and it covers design, hosting, all ongoing edits and content changes, security patches, and small additions. 12-month minimum, then month-to-month.

Netlify deploy & DNS
$0 due to sign, first $75 invoice on launch day
$75 / month, 12-month minimum
Edits handled by me, not you

What to expect

A short list of yes & no.

What you get

A real site, built by one person.

A working preview of your site, before any commitment
One designer end-to-end: strategy, design, build, deploy
Custom typography and palette around your business’s identity
Real, hand-written code, no website builders, no theme buys
Two rounds of revisions inside fixed scope
Domain, hosting, SSL, analytics, contact-form wiring at launch
Ongoing edits and maintenance via a small monthly plan

What you don’t

No process theatre.

No discovery calls, no chemistry meetings, no pitch decks
No Figma mockups, you see a real, working page from day one
No project managers or account handlers between us
No offshore production or junior handoffs
No domain hostage, your domain is registered in your business’s name from day one
No surprise scope creep, the quote is the quote

What it costs

$0 down. $75 per month.

One inclusive subscription, one number, no surprises. Design, build, hosting, edits, security, support, all in. No deposit to sign, no separate build invoice, no scope-creep clock running in the background. Read the cancellation row below carefully, this is a subscription, not a buyout.

The subscription Design, build, hosting, edits, security patches, small additions: everything included. $0 down to sign. Plan begins on launch day. $75/ month

Term 12-month minimum, then month-to-month indefinitely. Cancel after 12 months with 30 days’ notice, no exit fee. 12 months

Early cancellation Cancel before the 12-month minimum and the remaining months of the commitment are due. Example: cancel at month 6, the remaining 6 months × $75 = $450 owed. remaining× $75

If you cancel You keep your domain and anything you provided (logo, photos, copy). The built site itself comes down at the end of the notice period. No buyout. Site offline

Domain & SSL Standard registrar fees passed through at cost. Registered in your business’s name from day one. At cost

Revisions Two rounds inside scope. Additional rounds quoted hourly if needed. Included

Major add-ons New booking systems, e-commerce, custom calculators, full redesigns. Quoted separately and rolled into the monthly when added. On request

Timeline Two-to-three weeks from preview-accept to launch is typical. Faster if your content is ready. 2–3 wks

A few common questions

Things people ask first.

How does the working preview actually work?

I look at your existing site, pull your real services and bio copy, and build a real, deployed landing page, a redone version of your homepage so you can feel how the full site would be built out. You get a private URL, you see it live, you decide whether it’s a direction worth pursuing. There’s no charge for the preview; if it isn’t a fit, no harm done.
What do I need to provide to get started?

Almost nothing for the preview. Your existing site URL is enough, I’ll pull your business name, services, staff bios, and any photography you’ve already published. Once we’re into the build, I’ll ask for any additional copy, headshots, or assets you want incorporated, but I won’t hold the project up waiting on perfect content.
Can I keep my existing domain and email?

Yes. The site lives on Netlify under your existing domain. I handle the DNS pointer at launch. Your email continues to work as it does today (Google Workspace, Microsoft 365, or whatever you’re on); the website doesn’t touch your mail records.
What does the $75/month subscription actually cover?

Everything: design, build, hosting, SSL, analytics, security patches, and ongoing content edits, you email me when something needs updating, and I do it. New staff bios, updated services, blog posts, seasonal banners, small layout tweaks, all included. Major new features (a booking system, a custom calculator, a full redesign of a section) are quoted separately and rolled into the monthly. 12-month minimum, then month-to-month indefinitely, cancel after 12 months with 30 days’ notice and the site comes down at the end of the notice period.
Do I own the site if I cancel?

No, and this is the most important thing to understand before signing up. The studio operates on a subscription model, not a buyout model. $0 down + $75/month buys you ongoing access to a hand-built site. If your subscription ends, the site goes offline at the end of the notice period. You keep your domain (it’s registered in your business’s name from day one) and anything you provided, logo, photos, written content. You don’t keep the built site itself. This is the trade for $0 down: the studio recoups the build cost over multiple years of subscription, so departures with the site can’t be permitted. If owning the code outright matters more than ongoing service, just ask, a one-time buyout can be arranged.
What kinds of businesses do you usually work with?

All kinds, trades and contractors, clinics and practitioners, shops and studios, consultants, and professional services. The thread is small businesses that do careful, serious work for their customers and want a website that reflects that, precise, current, never showy.